Social Media as an Advertising Tool - 974 Words

There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company†¦show more content†¦Advertising a software company might seem slightly out of place. Although there are other ways to advertise on Facebook, one such method is creating Like Pages, though bringing into play a Facebook page as a means of adve rtising might prove to be very time consuming, if they play their cards right. Furthermore Facebook has a population of over 5 billion, out of which many might not be on board with what the company has to offer, for example, there has always been a continuous feud between Apple and Android in the tech world, therefore Apple fans may post negative comments which might alter the way existing or new potential customers thinks about Android. In addition to that an organization should promptly engage in answering to questions or positive feedback, to cope with all this a whole separate department for social media might have to be set up. (Webster, n.d.) Of course all of the above mentioned social media sites are all effective tools for advertising, keeping in mind the audience the firm is targeting, but in this situation XDA developers is a top contender as it is, by far, the most powerful social media to advertise, a company such as Android, in. XDA developers mainly focuses on softwar e developing, and is home to over 5 million users, which includeShow MoreRelatedImpact Of Social Media On Business Performance1730 Words   |  7 PagesImpact of Social Media Marketing Introduction: It is considered that social media tools have gained a lot of popularity as well as increasingly used in day to day operations of many business organizations or companies, from start-up to small medium as well as large multinational organizations. Despite the fact that social media has gained popularity over it use, little has been known for their values to the business world or industry. The tools and technologies support for social media on businessRead MoreSocial Media Essay1071 Words   |  5 Pagesconstantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love. It’s quite fascinating that in the early 2000’s social media wasn’t even invented; yet statistics show that Facebook has accumulatedRead MoreAn Article On Social Media Essay1270 Words   |  6 Pages When I present to an audience interested in using Social Media as part of their marketing strategy I see realisation dawn on their faces about half way through the presentation. That s at the part where I talk about the variety of strategies that can be adopted by businesses that don t include Facebook! People have definite opinions about social media marketing and about the tools used to execute a social media strategy. I started writing some of them down so that I could, as now, address themRead MoreThe Emergence Of The Internet And Social Media1079 Words   |  5 Pagesthe Internet and social media has had a tremendous impact on the theory and practice of advertising, public relations and marketing disciplines. Advertising spending on the Internet has outpaced all other traditional media (Center for Media Research, 2004). In the last two years, the number of social networking tools and the number of people using those tools have exploded, thus the rules are constantly changing and there is considerable uncertainty on how to employ these tools from a strategic perspectiveRead MoreSocial Media And Its Effect On Society1712 Words   |  7 Pagessmartphones come pre-programmed with social media applications. These applications would include Twitter, Facebook, YouTube, and many more. With the click of a button people can access the newest funny videos, see that some cousin recently got engaged, and follow the rich and famous. This is all made possible through social media. Social media wasn’t as big as it is now. It was unknown territory for many business. Companies didn’t know if the risk of actually using social media was worth the resources andRead MoreSocial Media Advertising On The New Way Of Advertise Essay1453 Words   |  6 PagesSocial MediaSocial Media Advertising:The New Way to Advertise Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is â€Å"Any platform,which provides the facility of sharing ideas, exchanging information and sending messagesRead MoreIntegrated Marketing Communication1469 Words   |  6 PagesIntegrated Marketing Communication Introduction ‘Integrated marketing communicating is a concept that companies coordinated their marketing communication tools to deliver a clear, consistent, credible and competitive message about the organization and products. The objective is to position product and organizations clearly and distinctively’. (Jobber, 2007) ‘Integrated Marketing Communications†¨(IMC) is a new trend in business planning†¨Ã¢â‚¬â€œ combining different communication instruments suchRead MoreSocial Media And Its Impact On The World Essay1502 Words   |  7 Pagesevolution of advertising from print and TV, to now include audiences across the internet through the use of social media marketing. Social media has truly had an immense impact on companies and the way they advertise their products and their services to their consumers. They are realizing that digital advertising has become one of the most important means of reaching customers in the information age. So important that businesses ha ve had to dramatically increase their social media advertising budgetsRead MoreDigital Media and Digital Technology870 Words   |  4 PagesDIGITAL MEDIA AND DIGITAL TECHNOLOGY Many approaches has been deliver one message to buyers across an company promotions, that may contain all types of media they are TV, radio, internet and mobile phones. Changes in communication technology and immediate access to data through tools such as the internet explain one of the reasons why marketing communications become so important. Now a day’s business workers, employees, consumers used to get the information and connect to other people and businessRead MoreProduct Line Of Microwavable Meals1136 Words   |  5 PagesFive (5) Year Expansion Plan The first year of operations will be dedicated to launching the initial product line of microwavable meals. The company will focus its efforts on the initial product launch and advertising. During the first year, the company will evaluate sales on a quarterly basis and assess the potential for new products. In the second year, the company will invest money in Research Development for brand extensions and new product lines. During the second year, the company will